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From Homeless to Billionaire by Robert Reiss, a Forbes Magazine contributor, interviews Fortune 500 CEO’s (see CEO Show) for sport much like a big game hunter stalks Africa’s big-5 (elephant, rhino, cape buffalo, lion, leopard). In this article he speaks with a formally homeless vagrant that grabbed himself by the short hairs 30 years ago, worked hard developing a product with strong demand, and is now worth $4,000,000,000.00. Here’s a quote from the article:

“What’s your advice to entrepreneurs?’ asked Reiss.

THE BILLIONAIRE: “What I’d like to tell everybody is that there are two things. One, be prepared for a lot of rejection. People saying ‘no’ to the service or the product you want to sell. People saying, ‘Oh, it’s too difficult. I don’t to do it.’ If you knock on 100 doors and they all say ‘no,’ on door 101, be just as enthusiastic. The second thing is that the big difference between successful people and unsuccessful people is that successful people do all the things unsuccessful people don’t want to do. Whatever business you’re in, make sure the quality of your product is so good that people will want to reorder or do business with you again. This way you have sustainability, even though you may not have any money for advertising.”

One of the requirements I place on my students in NYU‘s Appraisal Report Writing Workshop for the Appraisers Association of America (AAA) is for them to read every page on my website and click on every link. None do and I know none do because I have statistical software that tells me when, from where, how many unique hits, for how long visitors remain, the search words that were used, etc. This article would serve them well but they won’t read it. They’re all in a hurry, expect to awaken in the morning and become a successful professional before noon without so much as breaking a sweat. Well, folks it doesn’t work that way. It takes time and effort, a bit of luck, some insight, diligence, talent, and integrity – and then, maybe, you’ll succeed. There are no guarantees.